8 Instagram Rinse Repeat tacks for Business Newbies

How to Use Instagram Effectively for Your Small Home Run Business?


Instagram is one of the fastest growing social networking sites with statics of over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day. It is no wonder that Instagram will continue ruling the social media in 2018 & beyond.

Today, Instagram is not only restricted to big businesses but is proving fruitful for small home-based businesses too. If you own or run a small business then Instagram can surely do wonders for you. It can help you brand your business, bring in prospective clients/customers & generate income for you. All you should be aware of is using the correct Instagram growth hacks for your small business. Growth hack is a fancy word which means to test & learn, experiment & change. We too learned about this word off-late!

You can make your Instagram post stand out in the crowd using Instagram free/freemium tools that may generate tremendous results for your business.

In this blog post we are making you familiar with such Instagram tactics & hacks. If you are non familiar/a beginner to this growing social media giant then this post will surely help you grab the basic understanding of Instagram tactics and the growing Instagram hacks.

How to Find and Reach Your Target Audience on Instagram

If you are wondering on reaching your target audience, then you must keep a check on Your Instagram Posts Analytics.

The best way to know how your Insta posts are working, where your maximum audience is from & what can be done for better engagement is to review your performance through analytics. There are plenty of analytics tools you can use. Here I am telling you about three such free/freemium tools:

Free Instagram Analytics

With this tool, you can see:
● Your analytics for the past week for your photos, videos and carousels
● Your top posts for the day, week and month
● Your best posts ranked by which ones got the most likes, comments and engagement
● Your engagement rate growth!

Owlmetrics

Owlmetrics is one another popular freemium analytical tool that will give you complete analysis of:
● Your posts that has got the highest rates of engagement
● The underperformed ones
● Campaign that have got the best response out of your followers
● Your followers & post view wises demographically
● Where can you improve further?

Crowdfire

Crowdfire is one another tool that helps you grow your Instagram followers instantly. It allows you to mass-follow the followers of your competitors. This tool helps you reaching your target audience.

Use GIF for Better Engagement


GIFs are the hottest new marketing trend and can instantly boost up your post views.
If you are unfamiliar to the word “GIF” then let me introduce this to you! “GIF” is an image file format that supports both static and animated images. GIFs start off as video files, and are then converted into GIF files. It’s no wonder if your business would have taken a quick jump on using GIFs to their Instagram posts.
So what are you waiting for? Start creating your own Instagram Stories GIFs for your business and check what it has done to your business.

Tools/Apps You can Use for Making your GIFs

If you are wondering how to make a perfect GIF for your Instagram stories, then have a look on these free apps and tools for GIF making

Giphy: Giphy holds a massive library of GIFs that you can search, share & use for your Instagram stories. Giphy Cam allows you to make videos right through its app & convert it into GIFs of your choice.

GifLab: GifLab offers one of the easiest ways to create GIFs from your own videos. The app allows you to edit your imagery, set the speed of your GIF and add some effects.

Canva: Canva helps you create engaging, high-quality GIFs for your brand in just a few minutes. The app offers free subscription.

GIF Me: GIF Me is a simple and straightforward GIF maker app. This application lets you quickly record a GIF and share it with anyone. You can also import videos taken earlier, or put some photos together to make a slideshow GIF.

Boomerang from Instagram: This is a free in-built tool of Instagram that helps you making GIF videos. The tool records very short blips of video (2.5 seconds) that automatically save to your gallery.

Tumblr App: Tumblr is a simple GIF maker tool right into its mobile app so that users can create their own GIFs from videos or photo bursts from their camera rolls.

Recordit: Recordit is just one of the tools that enable you to capture your screen and then turn that screen capture into a GIF.

Choose your Hashtags Wisely


Since Instagram’s search function is entirely dependent on hashtags, choosing hashtags effectively is essential to the success of any business’ Instagram account. Knowing how to use hashtags effectively & smartly is one of the utmost things every business should know. Here are the few tips that you should keep in mind before putting any hashtags to your Instagram post.

● Instagram allows you to tag a photo with maximum 30 hashtags, so it’s important to use them all but wisely.
● Don’t just attach any hashtag to your posts rather keep them relevant to your content. Using hashtags that carries non-relevancy to the post will increase the possibility of identifying & marking your post as spam.
● Use universally trending hashtags like #instagood, #tbt, #photooftheday etc. to reach out to more people.
● You should rely using branded hashtags since they can be easily tracked through various free/freemium analytics tools.
● Keeping an eye on the top hashtags trends on the day will also help you choose the hashtags wisely in future.

What can be the Ideal Number of Posts Each day?

On Forbes, Neil Patel says â€œposting frequency is not all that important for your Instagram marketing.” Instead, what you should focus on is consistency. Whether you post once or twenty times per day, do your best to maintain that same cadence.

Thus posting 1-2 times in a day is enough but what you should rather make sure is- you are making a post on a regular basis. Minimum of one post a day will help you stay active & noticed while growing your followers.

Type of Images You can Use for More Enhanced Engagement


Wondering how to make our visual content stand out from the rest? Then we will help you! Certain types of images perform well on Instagram. We have listed down such specific types of Instagram images that you can use for bring in a lot of engagement to your Instagram post.

UGC Images: User-generated content particularly your business services/products etc.

DIY Images: DIY stands for Do it Yourself. It is the method of building, modifying things yourself without the help of experts or professionals. DIY images have been doing great on Pinterest and are seen reflecting Instagram platform too. Why don’t you try a one?

Influencer Images: Sharing an image featuring an influencer in your niche can drive engagement and peak user interest.

Motivational Images: An uplifting, motivational post can directly connect you with your audience.

How to Develop Catchy Instagram Captions


Instagram captions give a voice to your image and help in gaining deeper engagement. Describing your post story in just a few words will create a deeper connection with the content, and can encourage more engagement. A good caption is more like an icing on the cake. While writing a caption, keep in mind the following things:

● Caption length: that is limited up to 2,200 characters. It is also to be noted that only 125 characters will appear before users have to click “More” to see the rest of the caption. So you have to be extra creative in writing those 125 words in your caption.
● Use emoji where it makes sense
● Add hashtags for visibility
● Shout out with mentions (tag)
● Use a call-to-action by asking them to tag a friend, or direct users to a link in their bio for more information.

Instagram Free/Freemium Caption Tools


Here are a few tools that will help you write the best Instagram captions.

● Captiona: Captiona will offer the ideas for your captions. It works like a predictive search engine. Just enter a keyword that relates to the content, and it will deliver a list of suggested captions.
Tip: Don’t just copy. Modify it a little to standout from the crowd.

● Hemingway app: This tool helps you making your caption “bold and clear” by analyzing your text and sorting out the errors with different colors providing instructions for each.

● Grammarly: Grammarly is the most used spell check tool that help you eliminate Grammar errors & enhance the way of your writing. The tool also offers synonym suggestions for a variety.

With the use of these tactics, you will surely going to enhance your Instagram business reaching out to a promising level with large number of followers, deeper engagement & ultimately higher returns.